Internet Marketing And Online Shopping
Also popular by other names such as e-Marketing, online-marketing, web-marketing, i-marketing; internet marketing is simply the marketing of things and facilities on the internet instead of in the traditional physical stores. The internet has exposed the entire population around the globe to media. |
Internet marketing encompasses the promotion and sale of products though wireless media and e-mail, administration of digital consumer information and electronic consumer relationship supervision systems. Taking care of sales, advertising, development and design; internet marketing combines both the technical and creative features of internet. It supports media through all the phases of Web 2.0 strategies, e-mail marketing, specific placement of banner ads, search engine optimization (SEO) and search engine marketing (SEM) stages of customer meeting sequence.
Internet marketing also covers online shopping which makes the entire shopping experience all about a few clicks. This concept of shopping on-the-line lets buyers contact the sellers directly, removing the middlemen. The presence of any mediator terms the process as electronic commerce. Virtual stores, online stores, web stores, web shops, internet shops, e-stores and online shops create an image similar to the shopping mall made of cement and bricks.
Though it has gained immense popularity, online shopping to-date serves mainly to the middle and upper segments of the society. This is because online shopping has a few requisites like a debit card, a bank account and a computer. Shopping has developed with the changing technology. It also varies with the demographic traits of a shopper such as occupation of the bread winner of the family and education level. Business-to-Consumer (B2C) is what online shopping is referred to as in the commerce sphere. But when this transaction is between two businesses then it is called Business-to-Business (B2B). E-commerce encompasses both these form of shopping i.e. B2B and B2C.
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